Your options for purchasing high quality wholesale alfalfa may be plentiful, so what differentiates Rocker 7 Farms?
Brandon likes to tell people, “There are plenty of guys who can bale good hay in Arizona.” And it’s true. Our soils, climate and conditions lend themselves to making good hay, as long as a farmer is paying attention to all the variables and baling at the right time each night. More and more growers are adding baler scales and moisture meters, which provide a constant stream of information about each bale as it exits the baler.
So where do we have an edge?
Well, that lies in what we call “sorting”.
Which is why Brandon spends a lot of time with each customer discussing their definition of “good hay,” since we have definitely learned over the years this differs with each person. Some customers focus on leaf retention in the bale; others are most concerned with stem size. If you asked each person which quality factor they would prefer to “give a little” on, you would receive a lot of different answers. But a big part of keeping customers happy is knowing what those things are for each person, and doing our best to deliver the hay that particular customer has in mind.
And that’s our edge.
Knowing customers, sorting all our hay appropriately, and sending the right hay to the right customer.
This means that all the hay we grow or decide to inventory from a neighbor is evaluated for each quality characteristic, and stored in a certain section of one of our four barns, to keep everything sorted and ensure each customer gets the right kind of hay. We even have some mornings during baling where Brandon calls a certain customer because he just knows he baled up a load they would like and wants to get it to them.
Why is sorting so important to us?
We only sell as much hay as our customers do. So if we are selling to a retailer (feed store, etc.), we want to make sure they are getting the kind of hay their customers like to buy. And in the more rare cases where we sell directly to an end-user, we realize the investment they are making in their out-of-state purchase, and want to ensure they (and their animals) are happy with the product we send. Our goal is always longevity with our customer base, and we feel like strong communication on expectations in the beginning, combined with our in-depth sorting process sets us all up for success.
The hay business is our family business – we are growing, baling and marketing our own hay, then spend additional time seeking out certain types of hay to keep our full customer base supplied year-round.